Mini MBA – The Business Manager Program

by on January 6, 2015
Posted in Management

If you’ve thought about joining an MBA but haven’t quite made up your mind, the opportunity for you to find out is available. “Everything you wanted to know” about management, marketing, supply chains, and finance is included in this Mini MBA workshop which introduces all the fundamentals of the major skills and knowledge required to improve performance. The Mini MBA can help you to satisfy your curiosity, learn something new and perhaps ultimately help you to decide whether you wish to pursue a regular MBA degree or other management programs. Practicing managers can become more effective when they are provided with a foundation in current business theories and practices.

This Program is for all Entrepreneurs and aspiring Business Managers, who want to understand the multifarious aspects of running a business or a Strategic Business Unit as part of an organization. In today’s Global Business Environment, a Manager needs to have all-round knowledge rather than confine to his or her functional expertise alone.




This Program prepares all professionals to take on higher responsibilities, and describes real life from the Manager’s point of view. The objective is to illustrate concepts of Management, Marketing, and Finance without complicated mathematical equations or graphs. This Program will equip you with the insights and techniques necessary for creating business leaders of tomorrow. Through a blend of concepts and practice through Case Studies and Exercises, participants will assimilate the principles easily.

Our goal is to create highly effective learning experience through sound experiential and adult learning principles using a “hands on” approach. The learning will take place through interactive discussions, case studies, problem-solving exercises, role playing, video clips, and in-class practice opportunities. By the end of this workshop you will obtain the knowledge you need to succeed within your organization. The goal of this program is to make you more effective by providing a framework of knowledge for making informed business decisions on issues affecting organizations today.



             WHO SHOULD ATTEND

  • Experienced managers who need a solid foundation in current business theory and practices.
  • Technical professionals moving into management positions who need more management “know-how.”
  • Managers looking to advance their careers who need to become knowledgeable in a variety of functional areas.
  • Those who need to broaden their understanding of how all the different functional areas within a business interrelate.
  • Professionals wanting a stronger base in current business theory/practice
  • Managers whose experience is primarily in one functional area who want exposure to other functional areas in order to qualify for positions of increased responsibility
  • Those interested in furthering their education and considering an MBA or other Graduate School of Business program


Participants will gain confidence to tackle business issues in any discipline that crops up during  their everyday work life. Their decision-making ability will improve. Their focus on making profits and improving the bottom line will become sharper. They will manage their people better to get the best out of them. Their Organizations will grow, and they with them, their careers too.


          DAY ONE: Principles and Practices of Management and Leadership in the 21st Century

9:00- 10:30 a.m.    – Introduction

– Competencies needed to survive in the business world

– Functions of management-planning, organizing, leading and  Controlling


10:30-10:45 a.m.   – Coffee break


10:45-11:30 a.m.   – Case Study / Exercise- Assessing your own leadership style


11:30- 12:30 p.m.  –  Understanding the difference between Leadership and  Management

12:30- 12:45 p.m.  –  Coffee Break


12:45- 2:00 p.m.    –  Observe leaders in action

–   Examine your own leadership capability

–  Identify how leaders build credibility and trust

–  Identify the leadership skills that will be needed in the 21st


–  Explore the forces encouraging leadership and the

constraints working against leadership for supervisors

–  Leadership skills development plan


               DAY TWO: Human Resources Management and Marketing

9:00- 10:30 a.m.    – Introduction

– Understanding of organization behaviour, group dynamics, teams and team work, leadership, motivation, communication, conflict management, recruitment, selection, training and development.



10:30-10:45 a.m.   – Coffee break


10:45-11:30 a.m.   – Case Study / Exercise- Assessing your own Team Building Skills


11:30- 12:30 p.m.  –  Marketing Management- Understanding of the concepts of marketing-

customer value, product mix, buyer behaviour, direct and online marketing,

distribution, promotion, pricing.


12:30- 12:45 p.m.  –  Coffee Break


12:45- 2:00 p.m.    –  Customer Relationship Management- Understanding the need to retain customers, enhance their contribution to your business, Customer Lifetime Value, the need to make CRM an enterprise-wide approach to business

–   Customer Care :  Case/ Exercise

               DAY THREE: Strategic Management and Finance

9:00- 10:30 a.m.     – Introduction

                          – Definition of Strategy, vision, mission, goals and objectives

– PESTLE and SWOT analysis

–  Key performance Indicators-  KPI’s,

–  Views of various Management thinkers, strategies adopted in each functional discipline, and how these strategies determine the processes followed in an organization.

–  Strategic Management Tools


10:30-10:45 a.m.   – Coffee break


10:45-11:30 a.m.   – Case Study / Exercise- Assessing your own SWOT


11:30- 12:30 p.m.  –  Financial Management- Understanding the need to manage the flow of  funds efficiently to achieve corporate objectives, provide a link between the financial functions and other entities in the environment, within and outside the company.

–  Financial Reporting & Financial Statement Analysis, ROI, NPV, Ratio Analysis.


12:30- 12:45 p.m.  –  Coffee Break


12:45- 2:00 p.m.    –  Financial Management- Break- Even Analysis

              DAY FOUR: Operations and Supply Chain Management

9:00- 10:30 a.m.     – Introduction

                          – Understanding the need for efficient conversion of inputs to outputs-

Products or services to maximize profitability.

– Understanding the concept of Supply Chains

– requirements for effective Supply Chain Management


10:30-10:45 a.m.   – Coffee break


10:45-11:30 a.m.   – Case Study / Exercise- Assessing your own SWOT


11:30- 12:30 p.m.  –  Understanding the Value Chain-how: suppliers and customers need to work together for competitive advantage.


12:30- 2:00 P.M.   –   Experiential Learning and Action Plans



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