Sales – Persuasion In Sales

by on January 6, 2015

Teach relevant sales personnel how to trigger client purchasing and to guide client behavior towards the desired outcome during difficult stages of the sales process.

Who Should Attend

Sales People Sales Supervisors.

Learning Objectives

  • Concept of Persuasion
  •  Psychology of persuasion and laws of persuasion
  •  Persuasion techniques
  •  Verbal and non-verbal communication in persuasion
  •  Importance of questions in persuasion
  •  Preparation for the persuasion process
  •  Ending persuasion process with a “win – win”

Workshop Topics

General Persuasion Process

  • Definition
  • Persuasion Process

Preparing Yourself

  • Knowing Yourself
  • Strengthening Yourself

Preparing Other Party

  • Persuasion Steps
  • Enquiry
  • Determining Communication Types
  • Friendly Relationship

Preparing the Message

  • Persuasion Rules
  • Persuasion Techniques
  • The Role of Persuasion in Non-Verbal Communication
  • Result Oriented Thinking while Preparing the Message


  • Powerful Presentation
  • Ask Until Sales (Until Result)

Getting to Win / Win


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