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Business Plan & Feasibility Study

by on January 5, 2015
Posted in Finance

Who Should Attend

 

This workshop is designed for planners, team leaders, middle and senior managers or executives who are responsible for project evaluations and introduction or implementation of new products.

 

Learning Objectives

 

This workshop is designed to take participants into a step-by-step approach towards building a full-fledged business plan with all the feasibility projections model using Excel. This will enable planners and managers to make better enlightened decisions based on solid marketing and financial premises of the viability of new projects or products,

 

Workshop Outline:

  • Important guidelines
  • Executive Summary
  • Business plan introduction write-up
  • Market overview
  • Strategy Definition & Integrated Business Planning
  • Strategic Management Process
    • Strategy Formulation
    • Strategy Implementation
    • Strategy Evaluation
  • External Analysis – PEST Analysis
    • Economic Forces
    • Social & Cultural Forces
    • Political & Legal Forces
    • Technical Forces
  • The External Factor Evaluation
  • Internal Analysis
    • Management Analysis
    • Marketing Analysis
    • Finance Analysis
    • Operation Analysis
    • R&D analysis
    • Information Technology Analysis
  • The Internal Factor Evaluation (IFE) Matrix – Strengths & Weaknesses
  • SWOT Matrix
  • Management Perspective
  • Project Mission
  • Planning the Work – Goals / Objectives
  • Goals Criteria
  • Marketing Plan
  • Economics
  • Market Research
    • Primary Research
    • Secondary research
  • Competitive Analysis
  • Product Strategy
  • Market Segmentation
  • Positioning Strategy
  • Pricing Strategy
  • Marketing Channels Strategy
  • CRM Strategy
  • Promotional Strategy & promotional Budget
  • Sales Forecast
  • Operational plan
    • Legal Environment
    • Location
    • Production
    • Outsourcing
    • Inventory
    • Suppliers
    • Credit policies
  • Human Resources Plan
  • Financial Plan
    • Pre-operating Expenses & Contingencies
    • Capital Expenditures & Depreciation
    • Direct Operating Costs (or Cost of Goods Sold or Variable Costs)
    • Overhead Expenses (or Indirect Operating Costs or Fixed Costs)
    • Sales / Revenues Projections
    • Projected Income Statement (or Profit and Loss Statement)
    • Cash Flow Statement
    • Required Total Funds
    • Breakeven Analysis
    • Exit Strategy
    • Appendices
  • Refining the Plan

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